THE REVOLUTION IS INCLUSION
Special Olympics
Special Olympics is the world's largest sports organization for children and adults with intellectual disabilities and physical disabilities, providing year-round training and activities to 5 million participants and Unified Sports partners in 172 countries. We had an opportunity to create and update the look and feel for their new print campaign.
Designed OOH billboards, Print, Digital and Social ads.
+ PRINT & DIGITAL CAMPAIGN + OOH + SOCIAL
Role: Designer, Art Director
Brand: Special Olympics
Agency: TBWA\Chiat\Day New York
Group Creative Director: Howard Lenn
concept
For the visual style we were tasked with creating a polished, clean visual style by incorporating their brand colors and assets in a balanced way to create consistency. We chose to use a natural documentary style photographic visual style to keep it real and showcase the athletes in their true environment.
key headlines
I CHALLENGE YOU TO DEADLIFT 300 LBS
I CHALLENGE YOU TO NINE ROUNDS IN THE RING
tagline
We challenge you to think about ability differently.
Pledge to support an inclusive world at challengeaccepted.org.
#challengeaccepted
