ONLINE LEARNING PLATFORM FOR KIDS
BYJU’S FutureSchool
BYJU’s FutureSchool is an online learning platform for that ignites young minds with the power of 1:1 Coding and Math classes offering a wide range of curriculum for students. It rebranded from Whitehat Jr to BYJU’s FutureSchool.
I designed the brand guidelines outlining the new visual look and feel. We extended the color palette by adding in a new primary color (Violet) and tints, created various fun keystone design elements, stickers, library of iconography that spoke to young audience and their parents.
All of which we used as a stepping stone, then later applied and evolved in our digital performance ads and landing pages to target the key audience and demographics.
+ BRAND GUIDELINES + DIGITAL PERFORMANCE ADS
Role: Senior Designer
Brand: BYJU’s FutureSchool
Creative Director: Theresa Monahon, Michael Zulawinski
SCOTT KELLY
x Byju’s FutureSchool
BYJU’S FUTURESCHOOL SUMMER PROGRAM
BYJU’s FutureSchool partnered with former NASA Astronaut Scott Kelly for their Summer Program to offer students once in a lifetime opportunity to build space-themed projects with workshops led by Scott Kelly.
Designed the landing page for the program.
+ LANDING PAGE
Creative Director: Theresa Monahon
Role: Senior Designer
BYJU’S FUTURESCHOOL
Performance Ads
As we narrowed our target audience over time, I was tasked with developing a new look and feel for the performance ads across all social and digital.
The objective was to create something that felt more cohesive to the brand. To give a more human face to the brand, we decided to use various photography of kids and students in their element. “Chapeau” the brand font was used for the headlines in a clean yet bold manner with emphasis on specific words. We paired the stickers from the brand to use in a subtle manner that brought life to the creative. Beyond the generic ad claims, we were able to apply this to upcoming holidays such as Halloween and Diwali as well, for which we created more stickers.
Designed various Digital and Social creative.
+ DIGITAL AND SOCIAL ADS + LOOK & FEEL EXPLORATION
Creative Director: Michael Zulawinski
Role: Senior Designer, Art Director