For Target’s store opening in Yonkers they wanted to show their love for the community by spotlighting individuals who have a deep connection to the city. Obsidianworks created a three-part storytelling campaign, called “We’ve Got Love For Yonkers.” The campaign is centered around homegrown heroes and local legends showcasing their love for the city they call home. 

Worked closely in assisting the ACD in creating assets and collateral for the overall campaign. Created OOH ads, OLV supers, social banners and direct mail.

+ CAMPAIGN + OOH + SOCIAL + OLVs + PRINT

Role: Senior Designer
Brand: Target
Agency: Obsidianworks, 160over90
Creative Director: Ramon Ariel De Los Santos
Associate Creative Director: Danielle Sim