Our scaled creative approach ladders up into our existing new stores campaign, but shifts in nuanced ways to show Target is prioritizing existing REACH BEST communities by bringing them enhanced services through store remodels.

Worked closely in assisting the ACD in creating assets and collateral for the overall campaign. Created OOH ads, OLV supers, social and digital banner ads and direct mail.

+ CAMPAIGN + OOH + DIGITAL + OLVs + PRINT

Role: Senior Designer
Brand: Target
Agency: Obsidianworks, 160over90
Creative Director: Ramon Ariel De Los Santos, Hollie Fraser
Associate Creative Director: Danielle Sim