DKNY
DKNY: Today I Feel
DKNY celebrates self expression and fashion in their “Today I Feel” campaign. The influencer led campaign launched globally running across social, OOH and in-store. Four unique influencers were enlisted with each individual featured in the campaign having vastly different personalities and styles, showcasing a wide range of emotions within the campaign.
Created OOH ads.
+ CAMPAIGN + PRINT + SOCIAL
Role: Senior Designer
Brand: DKNY
Agency: 160over90
Executive Creative Director: Christian Carl
Group Creative Director: Mila Golubov, Theresa Monahon
Creative Director: Kristy Heilenday
MILES CHAMLEY-WATSON
A British-born American who moved to NYC when he was 10-years old, Miles is a right-handed foil fencer who has a long list of accolades, including being an Olympic bronze medalist, and is intertwining his risk taking mentality in fencing into his style on the runway.
IG: @fencer
YENDRY FIORENTINO
Born in the Dominican Republic and raised in Italy, Yendry is a Latin singer and songwriter who was featured in a Billboard article earlier this year as a Latin artist on the rise and her fashion style is a reflection of her music that stems from her own life experiences.
IG: @yendry
JULIA CUMMING
Raised in the East Village of NYC, Julia is not only the vocalist and bass player of the Brooklyn-based band Sunflower Bean, but she is also a political activist who models in various global fashion campaigns.
IG: @juliacumming
QUANNAH CHASINGHORSE
Having appeared on the 2020 Teen Vogue list of Top 21 under 21 and attended the Met Gala earlier this year, Quannah has a long list of accomplishments, including being a fourth-generation land protector
for the Arctic National Wildlife Refuge and at 17 years old, having sat on the International Gwich’in Youth Council.
IG: @quannah.rose
