NISSAN
Nissan KICKS Launch
For the launch of the first ever Nissan Kicks I helped in developing the look and feel for the new Nissan Kicks OOH creative. Since the Nissan KICKS, comes with a built in BOSE headrest, music is a key differentiating factor with its technology enhancing the in-vehicle music experience of the consumer. We took that as inspiration and used that as our main theme. This visual style was blown up in creating new content for Nissan’s Social and Digital platforms.
Designed OOH billboards, Digital and Social creative.
+ OOH CAMPAIGN + SOCIAL AND DIGITAL ADS
Role: Designer, Art Director
Brand: Nissan
Agency: TBWA\Chiat\Day New York
Creative Director: Theresa Monahon
Senior Art Director: Aldis Rasums, Bonnie Lumley
Copywriter: Lis Mery Ramirez
concept
The KICKS colorful palette and its ability for music was incorporated in the design.
key headlines
FAR FROM BASIC.
CANCEL BORING.
PINTEREST SEARCH KEYWORD ADS
objective
People use Pinterest to discover and save ideas for things they want to do. Pins should be inspirational and seek to take the user on a journey. For the KICKS campaign we sought to raise awareness of the first-ever Nissan KICKS by mapping back pins to crucial keywords.
trendy keywords
SURFING
WEEKEND GETAWAY
FOOD EXPLORATION
SOCIAL / DIGITAL ADS
Nissan Intelligent Mobility (NIM) centric
We created NIM focused ads for the new Nissan KICKS to showcase all the tech that it comes equipped with.
NIM TECH
AUTOMATIC EMERGENCY BRAKING (AEB)
AROUND VIEW MONITOR (AVM)
BLIND SPOT WARNING (BSW)
SPOTIFY 'KEEP IT FRESH'
HOW FRESH IS YOUR SPOTIFY?
Studies show that roughly 70% of people stop discovering new music by the age of 33. The Nissan KICKS is here to change that. Since the Nissan KICKS, comes with a built in BOSE headrest, music is a key differentiating factor with its technology enhancing the in-vehicle music experience of the consumer. We partnered with Spotify to create an experience that analyzed a users current profile to determine their "Fresh Score" and then delivered a hyper-focused playlist and visualizer with only the newest releases.
