NISSAN
Nissan LEAF
For the all new 2019 Nissan LEAF I helped in developing the look and feel for the new OOH creative. Overall we aimed for a more minimal & modern look with less environmental features, and more focus on the car. All using a high-contrasting black & white color palette, but with rich, 4-color depth.
+ OOH BILLBOARDS + DIGITAL ADS
Role: Designer
Brand: Nissan
Agency: TBWA\Chiat\Day New York
Executive Creative Director: Al Merry
Design Director: David Orton
OOH BILLBOARDS
concept
A RANGE OF BRAND, POWER, AND RANGE-FOCUSED EXECUTIONS.
key headlines
TECH THAT MOVES.
YOU DON’T NEED SKY TO SOAR.
FREEDOM TO MOVE.
VOLTA CHARGING STATION ADS