META
Meta: We The Culture
We created a social toolkit with graphic elements, social templates, photography and video, social prompts, and posting guidelines that creators could use to showcase their creativity for their content.
We The Culture is a creator program and community dedicated to empowering and celebrating Black creators. It works on amplifying, recognizing, championing and investing in culture-shaping creators by providing tools, resources, and training to nourish a thriving ecosystem of Black creators.
+ SOCIAL TOOLKIT + DECK DESIGN
Role: Senior Designer
Brand: Meta - WE THE CULTURE
Agency: 160over90 (Obsidianworks)
Creative Director: Alex Ho
Chrome backgrounds provide texture and speak to the fluid nature of creativity. These can be used as backgrounds, frames, or bumpers for content.
Frames highlight creators and their content.
Frame style is up to the designer discretion.
@ symbolizes the now, the future and where our creators are at. It is used as a beacon of future creativity.
Announce your participation with this year’s @wetheculture program. These templates can be used as an intro bumper, or as a persistent looping element.
@INTRO
Help spread the word of @wetheculture to connect the creator community together. The @ sign symbolizes the now, the future and where we’re at. Simply overlay on your image or video.
REVEAL
Attribute @wetheculture to help give the program visibility and inspire the community and up-and-coming creators to join the program next year.
Introduce your video with your fellow @wetheculture. Creators with this frame template. The 2d template can be dragged and dropped into just about any video software. The 3d template can be used to build a higher fidelity intro on After Effects.
Show up with your best creative headshot, but also show the creating behind the creator — your audience loves your process, share it with them.
