YouTube Music partnered with Wallo267 to host an event series in multiple citites (Philadelphia, Washington DC, Detroit, Atlanta, Houston) dedicated to supporting Black artists and creatives—offering insights on expanding their reach, boosting income, and tapping into the potential of YouTube Shorts. The experience was designed to be welcoming and energizing, encouraging creators to take bold, strategic steps.

I created a range of design assets for the event, including posters, manifesto walls, wayfinding signage, city-specific custom menus, bar signs and branded merchandise such as bandanas.

+ EXPERIENTIAL + EVENT DESIGN + WAYFINDING